Bionda Castana was co-founded in London in 2005 by Natalia Barbieri and is a small entrepreneurial run business. Bionda Castana designs, manufactures and distributes luxury footwear and accessories for a sophisticated woman with an implicit understanding of luxury who has a strong defined vision of her personal style.
The brand secured a permanent space within luxury retail ambassadors around the world. The brand’s highest quality wholesale book includes Harrods, Lane Crawford, Harvey Nichols, Selfridges, Level Shoe District Dubai, The Shop at Bluebird, La Rinascente Milan, Tsum Moscow, Hudsons Bay Canada, Shopbop.com.
Limited edition collections of the brand are now available purely online via biondacastana.com.
The signature design that gained iconic status was the best-seller ‘Lana’, a single soled geometric pump that is a modern take on the universal court shoe. The brand had an impressive global media footprint and quickly grew a following among London ‘cool’ girls and editors – Alexa Chung, Caroline Issa, Sarah Harris, and has been discovered by Hollywood stars – Keira Knightley, Alicia Vikander, January Jones, Diane Kruger.
NMB Ltd, a boutique business consultancy was born in 2016, and partners with creative talent and early stage companies to co-create commercial opportunities. The company assists young brands at early stage gain knowledge, implement strategy, create branding campaigns and refine collections, on a freelance basis.
Natalia is deadline and detail oriented, ambitious, and passionate. Natalia has highly proven her skills working in dynamic, multi-cultural and international environment, as a Director and Consultant.
Collaborative works include: Mother of Pearl, LK Bennett, Gabriele Colangelo, Matthew Williamson, David Koma, Jenny Packham, Osman, A.W.A.K.E, Mothers 2 Mothers, Vassilisa, Level Shoe District, Alex Eagle, Jennifer Chamandi, Chloe Gosselin, M A X I N E, Camilla Elphick, Tori Solea.
Areas of expertise include:
– Fashion Business Management
– Footwear Design
– Footwear Collection Range Plan + Material Sourcing
– Product Development for Footwear
– Global Wholesale Strategy
– Art Direction
– E-commerce Platform Development
– Primary Contact for SEO Agency + Affiliate Agency
– PR, Marketing + Social Media Planning
– Retail Store Development